Agent Investor Podcast

Engelo Rumora on Real Estate Investing Success Through Powerful, Unique Marketing Strategies

Today, we see a lot of advertising telling people they can start flipping hundreds of houses without much money or work. What does it actually take to succeed in this business? How do get attention in a crowded market? On this episode, we are joined by one of the most well-branded investors in the industry, Engelo Rumora, who shares his success secrets.

Once you start getting business, make sure you do right by those investors. -Engelo Rumora

Takeaways

• There’s a lot of risk for capital depreciation in markets where prices are high.
• Work hard to put out content into the world to build your credibility.
• Even if you don’t have things clearly mapped out, you can greatly increase increase your odds of success if you’re focused and consistent in your work.

At the start of the show, Engelo shared how he got started and why it’s so important to focus on the people first. Next we talked about capital appreciation, and why you can still make money in any market-- whether the property is cheap or expensive. Engelo also shared some of his unique marketing tactics, including his home giveaway initiative. Towards the end, he stressed the importance of working hard and avoiding falling into the trap of get rich quick schemes.  

We also spoke about:

• How to save money to start investing
• Engelo’s biggest bottleneck
• The power of unique marketing strategies

Real estate is a long-term play. It is delayed gratification, and you’re not going to start making money right away. Nothing will come to you without hard work and sacrifice, so you have to be willing to put in the time, be frugal and save as much money as you can. Use marketing to make sure people know you exist and what you specialize in. You have to focus on the people first; be good to them and your reputation will grow. Remember that success comes from doing things differently.

Guest Bio

Engelo Rumora is a real estate executive, investor and former football player. He is the CEO and founder of a real estate investment company called Ohio Cashflow located in Toledo, Ohio. Go to https://ohiocashflow.com/ for more information.

 

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The Skill Set Every Fearless Agent Should Have w/Bob Loeffler

Most brokerages focus on compliance and fail to teach agents how to actually make money. Why are skills, schedule, and systems so important in building a successful real estate business? Why is your prospecting time so precious, and why does protecting it double your income? On this episode, the founder of Fearless Agent, Bob Loeffler, shares his tactics for leveling up in business.

The morning is sacred religious prospecting time. You can never violate that. - Bob Loeffler

Takeaways

• The presentations you need to master are: listing, pricing, FSBO, buyer, and investor.
• Schedule every listing, buyer, or investor appointment at either 2:30 pm or 7pm at night so that your mornings are saved for prospecting.
• Focus is for winners, multitasking is for losers.
• If you’re not booking appointments, it’s because you’re not targeting the right people, you suck on the phone, or you’re not getting their question answered. All of these are fixable.  

At the start of the we talked about some of the shortcomings of the majority of real estate brokerages. Bob then shared how learning sales changed his business, and how protecting your prospecting time doubles your income. Next, we talked about the importance of getting your schedule so dialed in everyday looks the same, and why skills, schedule and systems lead to a successful business. Towards the end of the show, we talked about why you need to go after the parents of millennials.

We also discussed:

• Why it’s hard to learn from someone who hasn’t walked the same path as you
• The one question you should NEVER ask FSBOs
• What to do when it’s taking you too long to get ramped up
• The science of sales

A typical company owner is not somebody who was a successful real estate agent, and that makes it hard for them to train good agents. Real sales has nothing to do with high pressure and being argumentative; it’s about being competent at every conversation about real estate. That way you’re never in a money-making situation without the right words to say. It’s all about being willing to learn, becoming a rockstar at one thing, and only adding another thing when you’ve mastered the previous.  

Guest Bio
Bob is the founder of Fearless Agent. He designed his coaching based on his frustration with all the other coaching programs he used as an agent. Call 480-385-8810 or go to https://fearlessagent.com/ for more information.

Resources

Join our free Live Training: https://register.gotowebinar.com/register/181906883837141506

Partner with us: http://www.tomcafarella.com/p/partner-with-us.html

Why Wholetailing Is the Most Profitable Niche Right Now w/Justin Colby

Wholetailing is the most profitable niche in real estate investing right now. Why is it a great niche to get into right now? Why is direct mail a great and affordable way to generate leads? What should your mindset be with marketing and sales? On this episode, we are joined by Justin Colby who shares on how he built his real estate investing business, the power of phone calls & direct mail, and eternally being a student.

Do what other people aren’t willing to do and you’re always going to win. - Justin Colby

Takeaways

- It takes roughly nine months to ramp marketing up to any significant level.

- 100,000 mailers per month is the point of diminishing returns.

- The cost of direct mail is high and the call-back return is low.

At the start of the show, Justin shared how he got started, how he lost it all and how he was able to rebuild after that. Next, we talked about wholetailing, and why it’s a good niche at the moment. We also discussed the importance of knowing that you’re in the business of marketing, not selling homes. Towards the end of the show, we discussed the importance of learning as much as you can about the business.

We also discussed:
- Why it’s a seller’s market everywhere right now
- How Justin does high volume deals
- How to keep direct mail profitable

You might buy and sell real estate, but you’re not in the real estate business. You’re in marketing and sales, and the better marketer you are, the more capable you are of selling. The secret to success is doing what others aren’t doing, going as wide as you can to increase your chances of getting a phone call, and always being an open-minded student of the trade. If you want to win, be willing to go the extra mile.

Guest Bio

Justin is a real estate investor, real estate investor, podcaster and coach and mentor. Go to https://thescienceofflipping.com/ for more information. To find out about his coaching go to thescienceofflipping.com/c2c and thescienceofflipping.com/events to find out about his event.

Winning Strategies and Tactics for Rent to Own Investing w/Whitney Nicely

There are many supposed drawbacks associated with rent to own, but they are largely misconceptions. What are the opportunities in this category you don’t hear about enough? In which markets is it most effective? How do you directly reach out to sellers? On this episode we are joined by agent and coach, Whitney Nicely, who shares her fascinating insights on rent to own.

Word-of-mouth marketing has been around longer than anything else. - Whitney Nicely   

Takeaways

• There are typically two kinds of people who rent to own: those who inherited property, or those that were struggling with upkeep.
• A home occupied as rent to own may often be left in better condition than where it started even if the tenants end up moving out.
• Rent to own allows you to quickly solve a pain point for sellers.

At the start of the show, Whitney shared how she got started, and why rent to own works in certain markets. We also discussed the misconception that homes get destroyed in rent to own, and how to market to sellers directly. Next we discussed the people Whitney coaches and the offers she makes to sellers. Towards the end of the show, we discussed how rent to own can set you up for a great financial future.

We also discussed:

• The two kinds of people who want to do rent to own
• Why a lot of people only do rent to own part-time
• What happens if a seller loses equity

A lot of people in real estate have concerns about the success of rent to own. They worry about things like the homes getting destroyed or the seller changing the arrangement when their immediate pain point is solved. However, a lot of renters actually improve the home and increase its value. For agents, rent to own is a great strategy if you want longevity and to double your retirement funds. It often allows you to solve a pain point for your sellers. Educate your circle about what you’re looking for specifically, and that will help you attract more leads. You can easily become a big fish in a small pond as the markets rise.

Guest Bio
Whitney is fired up about teaching people the fast, fun, and profitable way to be successful in real estate. She traveled the long, slow road of getting tons of licenses and found out she could make more money, faster as a real estate investor. Whitney is the Principal Broker for Whitney Buys Houses, LLC. Whitney will teach you how to invest in real estate for profit and help you achieve lifelong goals. Go to https://www.whitneynicely.com/ for more information or whitneynicely.com/group to join her book.

 

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The Biggest Mistakes You’re Making with SEO & Paid Marketing w/Trevor Mauch

Building a business that grows exponentially requires both PPC and SEO. How do you go about refining your website to increase your ranking on Google? How do you craft an effective message that appeals to the people looking for your service? What is the biggest mistake people make when it comes to setting their marketing budgets? On this episode, we are joined by the CEO of InvestorCarrot, Trevor Mauch.

Your marketing should have as few words as you need to get across the right sales message to convert the prospect into a lead. -Trevor Mauch

Takeaways

• You have to be in the top 3 of a Google search to capture any measurable traffic unless it’s a massively searched market.
• Most people make the mistake of setting their marketing budget based on emotion without doing the math.
• Don’t go to Fiverr for backlinks, as this could actually harm your ranking.
• When it comes to SEO, you need to hire someone for 12 months. Six months is not enough to get visual progress.

At the start of the show, we talked about how much harder it is to build a converting website in today’s online environment. Next, we talked about the importance of clearly communicating the problem you solve, and then Trevor shared his SEO tips. We also discussed why math is our savior and towards the end of the show, how people get trapped in their own businesses.

We also discussed:

• Why you shouldn’t go to freelance sites for backlinks
• How SEO builds momentum
• The importance of tracking your target-cost-per-lead

There are now so many businesses online that converting requires you to calibrate your website to appeal to your prospects. You need a clear, crisp, compelling offer and have great copy. SEO is very important too. Considering that the number 1 ranking sites on Google get 30-40% of the clicks, you have to aim to be in the top 3. SEO is a great momentum builder that will give you ROI as your business grows, and PPC is a great way to generate leads quicker. Putting them together is a winning strategy.

Guest Bio

Trevor is the CEO of InvestorCarrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose. Go to https://oncarrot.com for more information and to access great free content.

Resources

Join our free Live Training: https://register.gotowebinar.com/register/181906883837141506

Partner with us: http://www.tomcafarella.com/p/partner-with-us.html

Success Strategies for Facebook Advertising w/Grant Wise

Outdoor media is dead or dying. Why is Facebook advertising the best lead generation method to replace it? How does speed set you apart? How do you fine tune spending on Facebook ads, and how does it help your business? On this episode, we talk to entrepreneur and marketing extraordinaire Grant Wise, who shares high level tactics real estate investors can use to generate motivated leads.

If you’re marketing your business, you should not be paying attention to your own skepticism. You should be listening to your market place. -Grant Wise

Takeaways

• Nowadays, banding signs aren’t effective because people aren’t looking at them.
• When Zillow passes you a lead, they also pass it to one or two other people.
• Listen to the market place, and stop basing decisions on your emotions.  
• 1 in 5 searches on Google, are done through voice.

At the start of the show, Grant shared on his work in Facebook ads, and why they are the best replacement for outdoor media and advertising. Next, we talked about why you should be on Facebook, and how to reverse engineer how much you’re willing to pay to acquire a client. We also discussed why Facebook is better than Zillow, and towards the end of the show, we talked about the importance of implementation.

We also discussed:

• How speed and implementation sets you apart
• Why your skepticism is holding you back
• Why it’s important to listen to the marketplace

Success in social media marketing comes down to identifying who you want to work with, and then going to the platforms they frequent. In today’s world, Facebook marketing is the best way to generate seller leads because of the time people are spending on there. In an age where bandit signs are less likely to get attention, Facebook advertising is the best move because it gives you your own media and helps you carve your own lane. Many people are skeptical about this method, but ignoring it will only hold you back from growing.

Guest Bio
Grant Wise is a Serial Entrepreneur and Founder of Real Estate Marketing University and Modern Moguls Marketing. A media Training & Marketing Management Company. Grant is known to be a maverick leader and an innovative marketing strategist who is unafraid to lead companies in new directions. Grant’s story is one of education, truth, and perseverance; education through experience, imperfect action, failure, and growing with serious intention. All these have helped him lead over 1000 Entrepreneurs and Business Owners to their dreams. Grant, through the pioneering marketing strategies his Company is known for, has helped multiple companies in the US and internationally. Grant has been described as irreverent, artful, & and dramatic with a strong entrepreneurial spirit. Go to http://realestatemarketinguniversity.com/ to learn more about his coaching.

Wholesaling, Flipping, and Running an Investment Company Alongside Your Existing Business w/Jeff Cohn

Sweat equity can eliminate the growth of your business. How do you go about leveraging other people to help you achieve your goals? How can you add an investment component to your business without diverting yourself from your primary source of income? Why are there so few agents making move to investing? On this episode, team owner and real estate entrepreneur Jeff Cohn answers these questions and shares how he runs his operation.

Our systems were designed to help support a top agent wanting to build a team, all the way down to an agent who’s only doing two or three deals a year and wants to get to fifteen. -Jeff Cohn

Takeaways

• Take ownership of your personal dysfunctions.
• Know the roles in your operation so that you can hold people accountable.
• Many agents aren’t becoming investors because they’re living paycheck to paycheck and can’t afford to invest.

At the start of the show, Jeff shared on how he got started, and the business systems he has built. Next, we talked about the importance of finding the who in your business before the what. Jeff also shared why a lot of agents aren’t getting into investing, and the importance of focusing on personal development. Towards the end of the show, we talked about how agents can have it all.

We also discussed:

• The value of leveraging someone else
• Why sweat equity makes you reach the point of diminishing returns
• Holding vs. flipping
• Why it’s important to lead with value

The secret to becoming an investor is deploying capital to make it work for you, instead of living from paycheck to paycheck. Find a way to make it happen without diverting yourself from your primary source of income. Sweat equity can only get you so far, so don’t be afraid to lean on someone else. We all have limiting beliefs and behaviors that keep us from succeeding and getting to the next level. If we overcome these personal dysfunctions, it is possible to have it all.

Guest Bio
Jeff Cohn is the founder of Omaha’s Elite Real Estate Group, Nebraska’s #1 selling team, with 601 homes sold in 2017, and President of Elite Real Estate Systems, which provides Livestream training to real estate teams, brokers and agents across the country as well as providing in-house workshops monthly at his flagship office in Omaha, NE. Go to erslivestream.com for access to Jeff’s coaching.

Deal Flow, Decisions & Virtual Investment: Real Estate Investing Strategies w/Larry Goins

In real estate investing, every decision costs money. How do you avoid making the mistakes that can derail your business? How can you make sure you’re maximizing your expenses? How do you build a business that runs 90% on autopilot? On this episode, real estate investor Larry Goins shares his top real estate investing strategies.

In real estate, the difference between making the right decision and the wrong decision is tens of thousands of dollars. -Tom Cafarella

Takeaways

• If you spend on direct mail, you have to have a strong nurture follow up campaign.
  
• If you want to succeed in real estate investing learn how to analyze a deal, line up your money and then start making offers.
  
• The biggest problem people have right now is deal flow.

At the start of the episode, Larry shared how he got started and what makes a good investor. “Real investors know a deal when they see one.” Next, we talked about virtual investing and some of the biggest misconceptions people have about investment deals. We also talked about how much a deal could cost you, and towards the end of the show we talked about the importance of knowing someone in the business.

Larry also shared insights on:

• Great leads vs. instant income
• The problem with deal flow
• The importance of analyzing a deal
• How to qualify leads

To become successful in real estate, you have to have the right expectations. Some of the best deals you’ll have will come from sellers you’ve never met before, and if you want to spend on direct marketing, make sure you have a strong follow up strategy.

Guest Bio
Larry has been investing in real estate for over 20 years. Previously, Larry served as president of the Metrolina Real Estate Investors Association in Charlotte NC, a not-for-profit organization that has over 350 members and is the local chapter of the National Real Estate Investors Association. Larry is an active real estate investor and travels throughout the United States speaking and training audiences at conventions, expos, and Real Estate Investment Associations on his strategies for buying and selling houses. Larry has also written several books on real estate investing that are available wherever books are sold. Go to freehudbook.com for more info and to download the ebook.

Resources

Join our free Live Training: https://register.gotowebinar.com/register/181906883837141506

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Flipping & Wholesaling Strategy w/Donna Odgers

Without high equity, it’s hard to get a shot at buying wholesale properties. What are the best marketing strategies to make your chances of acquiring great deals much higher? How do you keep the cost of seller leads in check? What’s the most profitable strategy for fix and flips? Get all the details in this special strategy session with Realtor and investor, Donna Odgers.

It's important to maximize on your deals so you can spend more on marketing. -Tom Cafarella

Takeaways + Tactics

• The minimum you should make on a wholesale deal is $5,000—and that’s on a bad deal.
• Bandit signs have two negatives:  they get taken down, and people aren’t really looking at them.
• When you don’t negotiate face-to-face, you’re allowing that person to shop your offer around.

At the start of the strategy session we discussed the Kansas City market and the challenges of outdoor media. Next we discussed the current state of the market when it comes to short sales, and how to cut costs on bulk mailers. Towards the end of the show, we talked about why you need to avoid gut renovations when you’re starting out.

We also discussed:

• How to use Google search to find deals
• How to determine what to offer on wholesale deals
• Why wholesale is harder than fix-and-flip

Three things work really well for investors: mailers, cold calling, and internet marketing. Mailers are the highest cost per lead, but it is possible to find a way to control the costs. Remember, the more appointments you go on, the more likely you are to get a deal. Winning with wholesale deals is all about connecting with many people, instead of presenting a deal to just one person. The most important thing is getting your system right before you start spending any more money.

Resources

Join our free Live Training: https://register.gotowebinar.com/register/181906883837141506

Partner with us: http://www.tomcafarella.com/p/partner-with-us.html

Driving for Dollars: How Mitch Stephen Generated 1,500 Investment Deals

Most people looking for income properties start out on a shoestring budget. What is the best method for finding motivated seller leads? How do you talk to people and put yourself out there to get business? What’s the secret to recruiting and training a VA? On this episode, we are joined by Mitch Stephen who shares how he was able to generate well over 1,500 deals, and how he trains and coaches talent.

Everyone is associated with a house somehow, and everyone they know is associated with a house. -Mitch Stephen

Takeaways + Tactics

• If you don’t have a lot of money, add more criteria to your filter so you get better targets.
• These days, people aren’t really looking at branding signs, they are looking at their phones.
• If no one cussing you out, you’re not sending out enough messages.

At the start of the show, we talked about how Mitch got to 1500 deals, and why driving for dollars is the easiest way to get income properties when you’re on a small budget. We also discussed how to filter leads down when you have less money, and how to use that to your advantage. We went onto talk about why it’s necessary to stay top of mind and how to do it. Towards the end of the show, Mitch shared on the joy he feels when he helps other people.

Mitch also spoke about:

• Why you need to talk to the people living around the house you’re targeting
• Why training is the hardest part of hiring help
• Success and why it isn’t a straight line
• His training and coaching program

There’s so much competition, it’s really all about consistency and speed these days. Success comes down to talking to people. The more people you talk to, the more chances you have to buy a house. As an investor it’s your job to stay top of mind with real estate agents. They come across problem houses about twice a year and by that time, they might have forgotten about you. Remember: success is not a straight line.

Guest Bio

Mitch is a self-taught real estate entrepreneur. Self-employed since 1996, he has purchased well over 1000 houses in and about his hometown of San Antonio, TX. He is a high school graduate who never stopped learning. Books, CDs, seminars and webinars were his classroom. Today he specializes in owner financing properties to individuals left behind by traditional lending institutions and giving new life to properties that scar the neighborhoods. Go to 1000houses.com for more information.