Inspiring stories of active agents investing in real estate and building passive income. We'll dive into how they are delivering a high level of service to clients while spotting opportunities, negotiating with homeowners, signing deals, and building additional streams of income. You'll come away from each episode with practical tips, tactics, and action steps, while being inspired to open your eyes to the potential deals are all around you!
Episodes
Thursday Jun 19, 2025
Thursday Jun 19, 2025
How does a real estate agent or investor go from dominating the market to down and out? By failing to adapt to inevitable market shifts.
Real estate isn't static. The market changes, and to succeed, our strategies have to change too.
If you’re struggling to get seller appointments, fix-and-flip opportunities, or investment deals, you’re likely using an outdated strategy and playing by yesterday’s playbook.
The biggest mistake you can make is to keep trying to do what you’ve always done when the market has clearly shifted.
How do we adapt and pivot with the market? How do we know where the cheese is moving to?
In this episode, I share how to get ahead of market shifts, why some agents thrive while others disappear, and what it really takes to succeed in 2025’s market.
Things You’ll Learn
Follow the cheese
How do you find seller appointments and fix-and-flip deals in today's market, not the one from five years ago?
From feast to famine and back again
What key market shifts have happened since 2005, and how can you avoid being the agent who gets left behind when the market changes again?
From $0 to $115K on one appointment
How did one listing appointment turn into six figures, and how can you replicate that success without risking your own capital?
Why direct mail isn’t working (and what is)
The strategies that worked in 2013 aren’t cutting it in 2025. What’s changed—and how do you stand out in a saturated seller market?
About Your Host
Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Jun 05, 2025
Thursday Jun 05, 2025
One big deal. One six-figure check. One path off the real estate roller coaster.
Sounds like a dream, but it’s real. What if building real wealth as an agent didn’t require more hustle, just a few key lifestyle shifts?
If you’re stuck on the real estate roller coaster, constantly chasing closings and juggling busywork, it might feel like true financial freedom is out of reach.
But it’s not that you’re not working hard enough. It’s that you’re focused on the wrong things.
Wealth doesn’t come from grinding harder. It comes from decisions, like how you spend your first two hours of the day, who you surround yourself with, and how you structure your time.
These tweaks may seem simple, but they’ll completely transform your results if you commit.
How do you avoid time traps that keep you from building wealth? How do you buy back your time?
In today’s episode, I’m sharing how to stop trading hours for commission checks and start making small but powerful changes that add up to real, lasting wealth.
Things You’ll Learn
-How One Referral Turned Into $100K+
How did an agent make more than he expected (without doing the flip himself)?
-The $500 contract clause that buys your time back
Most agents don’t think they can afford admin help. How can you hire a virtual assistant and get hours back each week to focus on what really builds wealth?
-Why Most Agents Waste Time on the Wrong People
Got-a-minute meetings, cold coffee chats, and training sessions that go nowhere threaten your ability to build wealth. How do you eliminate time-wasters for good?
About Your Host
Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Podcast CTA
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday May 15, 2025
Thursday May 15, 2025
One of the most common ways to generate seller appointments is going after targeted lists of homeowners.
Whether it’s pre-foreclosures, divorce, probate, high-equity owners, or driving for dollars, marketing to an already-motivated seller base seems like a no-brainer.
After all, these aren’t random cold leads. These are potential sellers already in transition who would be interested in talking to an agent-investor. They seem like the easiest leads to generate and convert, right?
Wrong. While motivated seller lists are a good source of leads, they aren’t a magic bullet.
Each list comes with its challenges: from sellers in denial to timelines that stretch for months or even years.
To succeed, you need more than a list. You need a follow-up system, a communication plan, and the patience to become an expert.
What do you need to know before you go after these leads?
In today’s episode, I talk about using motivated seller lists the right way, and the differences between each list and the sellers you’ll be talking to. You’ll learn what it actually takes to convert these leads and get a deal.
Things You’ll Learn
-Why pre-foreclosures sound great (but often flop)
Are pre-foreclosures the goldmine everyone says they are, or do they come with hidden downsides that waste your time?
-The list strategy that gets you in the door
From probate to high-equity homeowners, what do we need to know about all these lists before we go after them?
-The real reason agents quit too early
What actions turn a list into appointments, and why do 99% of agent investors give up before the magic happens?
About Your Host
Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday May 08, 2025
Thursday May 08, 2025
When most real estate agents think about getting more seller appointments, they chase cold leads or sink money into paid ads.
But what if the highest ROI strategy has been sitting in your phone contacts all along?
Most agents overlook the easiest source of deals: the people they already know. Your sphere of influence already trusts you, already wants to see you win, and often just needs a reminder that you're the person to call when real estate comes up.
Unlike cold leads, there’s no need to prove yourself or compete against other agents.
When you show up consistently and offer real value, your network becomes a steady, reliable source of seller appointments and off-market opportunities.
In today’s episode, I break down how to turn your sphere of influence into a consistent source of seller appointments and off-mrket deals, without being pushy, salesy, or spammy.
I’ll share a low-cost, high-trust way to find more motivated sellers and how to work your network like a pro.
Things You’ll Learn
-The sphere strategy that actually works
The last thing you want to do is blindly spam your friends and family. How do you come up with a smart, scheduled way to reach out (without being annoying)?
-The best hook to use with your network
Why is a no-obligation cash offer better than every other CTA for generating appointments, even with your sphere?
-How to use social media without sounding like everyone else
How do you post, message, and mail your SOI in a way that gets responses, builds credibility, and sparks real conversations?
-How agents can partner with you on deals
Real estate agents come across flip opportunities and don’t know what to do with them. How can you work with them?
About Your Host
Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday May 01, 2025
Thursday May 01, 2025
When most real estate agents think about marketing, they picture spending money and crossing their fingers. But what if you could take the guesswork out of it and get in front of motivated sellers who want to talk to you?
That’s exactly what paid advertising can do for your business, if you know how to use it right.
Running Facebook or Google ads might seem intimidating (or even expensive), but here’s the truth: nothing grows your real estate or investing business faster than consistently booking seller appointments.
It’s the lifeblood of what we do. The agents and investors who get face time with sellers win more listings, do more deals, and build more freedom.
In this episode, I break down why spending money on paid ads isn’t a risk, it’s a strategy. And when done right, it can unlock growth you never thought possible.
I’m also pulling back the curtain on what it really costs to get a seller appointment in today’s market.
Things You’ll Learn In This Episode
-The most powerful marketing hook
Instead of generic “free home valuation” ads, why do cash offer CTAs cut through the noise and eliminate competition?
-What it actually costs to generate a seller appointment
In today’s market, one seller appointment can cost up to $1,000. Is it worth it?
-Why most agents fail at seller marketing
How do you build a consistent, repeatable seller lead gen system that actually works?
-How to stretch your marketing budget
How do we squeeze more ROI out of every lead by combining listings and cash offer deals?
About Your Host
Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Apr 17, 2025
Thursday Apr 17, 2025
If you’re looking for an easy seller lead source, Facebook is one of the best places to be.
You might think it’s just a platform for old people sharing memes, but there’s a lot more to it than that.
Facebook is the most powerful marketing tool Agent-Investors have in our business, and the best part is, it’s free! I’ve heard people say they can’t get leads on social media.
The truth is: if you’re not getting leads, you’re just not doing the necessary activities to generate them.
By posting daily and getting eyeballs on your content, you can supply your business with a steady stream of seller leads that will become listings or investment deals.
Ultimately, Facebook is free advertising that keeps you top-of-mind with the people you’re looking for.
How do you grow your social media footprint and get your content in front of more people? What should you post?
In this episode, I dive into the second way to find seller leads and investing deals - and today, I’m talking about how to turn Facebook into a lead source.
Things You’ll Learn In This Episode
-How to reach more people on Facebook
The whole point of social media is to get as many eyeballs on your content as possible. How do you grow your friend list/subscriber base?
-The best place to find motivated sellers
Some younger agents might think Facebook is for old people. Why is it the perfect place to be if you’re looking for seller leads?
-How to create your Facebook strategy
What kind of content should we post to generate seller appointments on Facebook? How often should we post?
About Your Host
Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Tired of riding the real estate commission rollercoaster? There’s one simple fix: more seller appointments.
Locking in just 1-3 seller appointments a week will transform your business. More listings. More income. A scalable, burnout-free business. Plus, you’ll uncover more investment deals and flip opportunities.
A steady flow of seller appointments is the first step toward financial freedom—but how do you get them without spending hours cold-calling?
The answer: a home valuation call-to-action. Homeowners are naturally curious about their home’s value, and they want something more accurate than a Zestimate. For a small investment (as low as $10), you can turn that curiosity into a steady stream of seller leads.
In this episode, I break down why this is one of the most cost-effective ways to book more seller appointments—and how you can start using it today.
Things You’ll Learn In This Episode
-A quality lead at a fraction of the price
Home valuation leads aren’t looking to sell their houses fast, so why would we choose them over instant offer leads?
-What makes home valuation leads so effective
Instead of cold calling, hoping you have the correct number, and possibly pestering people, home valuation leads have already opted in. Why does this make converting them easier?
-How to work a home valuation lead
Is it better to pay a service to generate home valuation leads or to do it yourself?
About Your Host
Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Apr 03, 2025
Thursday Apr 03, 2025
If you want to build a thriving real estate sales career and create wealth through investing, there’s one activity you need to consistently prioritize: generating seller appointments.
Seller appointments are the driving force behind all your success in real estate. In fact, I believe they’re the single most important factor for running a successful real estate operation.
For agents, seller appointments lead to listings, and for investors, they reveal lucrative flip opportunities.
The benefits of focusing on seller appointments are numerous. You can earn more money in less time. Your business is more scalable. You can turn some of these seller appointments into cash offers, giving you the income needed to invest in long-term buy-and-hold properties.
Yet, when I speak to agents, I often hear resistance to generating seller appointments.
But here’s the truth: you already possess 95% of the skills you need—what’s missing is consistency.
In this episode, I’m launching a new series on the power of generating seller appointments and why they’re the key to becoming a successful Agent Investor.
Things You’ll Learn In This Episode
-How to find deals with cold calling
Some agents struggle to generate seller appointments because they think they have to cold call. Are there other ways to get in front of sellers?
-Buyer vs. sellers
Having a 100% buyer-based business is a huge nightmare in real estate. Why is it smarter to work with more sellers?
-The foundation of the Agent Investor model
How can you turn cash offer deals into guaranteed monthly income that will take you off the real estate rollercoaster?
About Your Host
Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Mar 27, 2025
Thursday Mar 27, 2025
For better or worse, your daily habits are going to shape your future. Whether you're struggling to stay consistent with your investments, managing time poorly, or letting distractions take over, those bad habits are holding you back. Imagine the opportunities slipping through your fingers simply because of the way you spend your day.
What if you could break free from the cycle and transform your habits to align with success?
The right habits don’t just change your life; they change your net worth. Consistently investing in yourself and your business can lead to exponential growth in your real estate investments, sales, and overall financial standing.
But the question is, how do you implement these habits effectively? How do we stay focused on them and avoid distractions?
In this episode, I reveal 9 daily habits that can transform your life and boost your net worth.
Things You’ll Learn In This Episode
The millionaires' habit
Many millionaires attribute their success to waking up early, gaining extra time for productivity and planning. How does an early start impact daily success and long-term growth?
Do the difficult things first
Tackle difficult tasks first when your energy is highest. How can prioritizing tough tasks early improve your productivity?
It’s okay to say no
Saying no to distractions helps you stay focused on what truly matters. How can setting boundaries improve your productivity and well-being?
About Your Host
Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Are you struggling to turn your social media presence into a consistent income stream for your real estate business?
You're not alone. Many real estate professionals are putting in hours of work posting on social media, but still aren’t seeing the income results they hoped for. It’s frustrating, right? You understand social media’s power, but the real question is: how does it actually work to generate real, consistent income?
Here’s the truth: the objective of social media isn't just about posting pretty pictures or listing updates. It’s about building trust, connection, and offering value. Without this, you’re wasting your time.
In today’s digital world, authenticity is the secret ingredient. If you’re just posting for the sake of posting, your audience will see right through it. They want to connect with you, not a brand. Being authentic—sharing your real self, your stories, your challenges—builds that trust and turns followers into clients.
In this episode, I talk about the value social media, how to leverage it to generate income for real estate businesses and why a personal touch adds value when it comes to posting.
Things You’ll Learn In This Episode
-Social media advertising vs traditional methods for real estate.
Social media advertising allows for precise audience targeting and real-time engagement, unlike traditional ads. How does the ability to target specific audiences on social media enhance advertising effectiveness?
-Monitor social media engagement.
Monitoring social media engagement helps businesses understand customer preferences, track brand sentiment, and adjust strategies accordingly. How can tracking social media engagement enhance your real estate business?
-Why a one-size-fits-all approach doesn’t work for social media.
A one-size-fits-all approach doesn’t account for the unique audiences of different businesses. How can businesses tailor their social media strategies to better engage their specific audience?
About Your Host
Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.
Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!